When things are constantly changing you are constantly learning. The reason I tell you this is that what I state today may change down the road, but I hope to provide some basic guide lines and knowledge for the social medias listed below.
If you are blogging and building up your brand in blogging then I firmly believe you need to establish your name across all social media forums. However, each one should be handled differently. Today I'm going to focus on Twitter because it is my favorite, because its purpose is to share information and links 140 bite piece at a time. News links, opinions, short thoughts, photo snapshots are best used for Twitter.
Basic Twitter Tools:
When this happens the best thing to do (within reason) is respond. Whatever you feel the best response is. When you respond to your mention you do a reply, which then puts the user who mentioned you into your tweet.